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In fact, it’s the most important phrase this Author should include in their list.Įven with millions of Kindle ebooks on Amazon, there’s still plenty of opportunities to rise to the top of Amazon’s search engine.Īmazon lets you get a lot more specific with your keywords than it admits. “How to plan a dream wedding on a small budget” is a perfectly valid Amazon keyword phrase. I’ll dig into this in a lot more detail, but, for now, I want to make one thing really clear: These words and phrases all relate to the book, but it’s a terrible keyword list. The mistake I see so many Authors make is doing something like this with their keyword list:
#How to highlight kindle books on amazon how to
Let’s say you wrote a book that tells people how to plan a dream wedding on a small budget. It sounds counterintuitive, but it’s true. The dropdown instructions say that you should “enter keywords or short phrases that describe your book and are relevant to its content.”Įntering a list of individual words or short phrases that relate to your book will actually drive readers away from it. “If someone types in this exact phrase, I want you to send them to my book.”Īmazon’s instructions say “Enter up to 7 search keywords that describe your book.” Keywords are your chance to tell Amazon something very specific: This is important: I didn’t say they were phrases that relate to your book. So Amazon decided to let its hundreds of thousands of Authors do that for them.Īmazon lets you enter up to 7 KDP keyword phrases that you think should send people to your book. No programming team could anticipate everything those 200 million unique visitors might search for.
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Readers might type in just about anything to look for a book. It crowd-sources its SEO indexing, getting Authors like you to do the work for them. Kindle keywords are the search terms readers type into Amazon when they’re looking for a book.Īmazon is incredibly smart when it comes to selling books, but out of everything it’s done to grab market share from other retailers, here’s one of the smartest: